With so many products vying for shelf space, retail buyers are more hesitant than ever to bring new products into their stores. There must be a compelling message to tell that will help ensure the sales success of the product, and a strong marketing commitment must be made to support the product with the retailer. Even with those criteria in place, success in getting a product placed is often dependent upon relationships between the buyer and the company or its channel sales representative.
Securing an agreement from a retailer to bring a product into their stores is just the beginning. Careful and experienced channel management of the product is essential in order to maximize the product’s sales potential and avoid costly losses.
Propel’s executive team and its extended alliance of channel sales professionals have many years of experience in successfully selling computer software, consumer electronics and other technology related products in the retail channel and effectively managing channel programs, processes and relationships.
Whether your company is launching a new product or requires additional channel placement, Propel has the executive team and the network of sales professionals and contacts to successfully get your product sold-in and professionally managed. Our team is dedicated to helping you succeed and get to the next level.
Strategic placement of product into the retail channel requires strong relationships and an in-depth, comprehensive knowledge of the process. Experience is critical in order to succeed.
