concise program Executive Summary reports are among the best in the industry.
Knowledge is Power.
Without a clear and accurate understanding of all aspects of where you stand in the marketplace, it is difficult to develop successful strategies for reaching the next level.
Having the right information at the right time can help you react to change more quickly, build better competitive strategies, take proactive steps in areas that need improvement, and quickly expand upon ideas and initiatives that work.
• What are your competitive strengths and weaknesses?
• What are your competitors up to at the store level?
• How are customers responding to your brand and your products?
• Which products in your category are being recommended most often by retail sales associates, and why?
• Where and how are your products positioned at retail?
• What is the knowledge level and attitude of retail and reseller staff toward your company and its products?
Propel’s management team has extensive experience in managing programs that collect and report critical data and feedback from the store and reseller levels. Each program is customized, keeping the client’s goals in mind.
We take care to ensure that our Market Intelligence programs are conducted in the most professional manner and that the integrity, thoroughness and timely reporting of information are maintained at the highest possible levels.
Propel’s online reporting system provides our clients with up to the minute field-level information, and our thorough but
