Corporate Identity
Case Study
The Client: Business Synergetics International, headquartered in Brentwood, Tennessee, is a consulting firm focused on helping companies in the manufacturing, healthcare, distribution and other service sectors improve operational performance.
The Challenge: Although BSI had an impeccable reputation and the company was well respected in the industries it services, it lacked focused messaging. BSI’s website gave a less than favorable impression to those seeking to know more about the company. BSI’s sales team avoided sending potential new clients to their website and felt constrained in their ability to effectively market the company for new business.
The Solution: Propel’s executive staff met with BSI’s leadership team to conduct a needs assessment and gain an in-depth understanding of what the company was looking to achieve with an enhanced image and website design. Propel’s staff prepared a recommended process outline which was reviewed and approved by BSI’s president.
Working closely with BSI’s leadership team, Propel structured a site outline, enhanced the company’s logo, devised a new corporate tagline, created site content including customized flash items, and built, posted and managed a new high impact professional website.
The Results: BSI’s leadership team immediately began to receive compliments on the new website from peers and customers. With focused messaging and a professional site that tells BSI’s “story,” BSI’s marketable image has been significantly improved.
BSI’s sales team now uses the website as an effective marketing tool for introducing prospective clients to the company and capturing new business.
Comments from BSI’s Leadership Team:
“(Propel’s) ‘Think About It’ document concept is a great customer value added idea. Thanks!”
“Your assessment document really helped flush out the key items and kept us focused.”
“Outstanding job! I appreciate the willingness of you folks at Propel to focus first on what our business really is, listening to what we asked for, and then creating what we really needed. Thanks!”
“Great work! The finished site really projects Business Synergetics International and what we do very well.”
“Just a brief note to let you know that I have gotten excellent compliments on our new site. I will gladly be a reference for you and have enjoyed our collaboration!”
